How To Influence And Persuade Your Audience With Copywriting
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How To Influence And Persuade Your Audience With Copywriting

Udemy(舊)
Udemy(舊)

Udemy(舊)

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商品描述

They Always Say That The Pen Is Mightier Than The Sword. and you and I know: The price of education is paid just once but the price of ignorance is paid forever! Are you an action taker? Do you want to acquire a life changing skill and re-write your future? Do you want to learn how to influence and persuade your audience with copywriting?If you have answered Yesto these questions, then you are in the right place. Copywriting is one of the foundational skills that any successful marketing professional or businessman must employ to remain competitive in the market. In this day and age, where the vast majority of all communication happens through the written word, learning to write copy is just too important a skill to ignore. Copywriting plays a huge role in every single step of the customer journey and is a skill that will never stop giving. As a marketer, you drive website traffic from multiple channels but driving traffic is only half the puzzle. Conversion happens to be the other side of the game and this is where effective copywriting comes into play. Before you spend time and money acquiring visitors, its critical to put yourself in pole position to actually convert the traffic that comes to you. The game-changing key In marketing and business is your ability to create compelling and persuasive copy that can convert suspicious readers to eager to buy customers. Good copywriting helps your readers to connect with your brand, understand how your product or service benefits them and helps them to solve a problem, and ultimately leads them to take the desired action. Copywriting is one of the elements in business that you do not want to overlook. Copy is king and there is just no way around it. Put simply. The biggest skill any marketer can have is the power to write copy that makes your target audience scramble to take action. This comprehensive course will arm you with a basic to advanced understanding of Copywriting and will give you the opportunity to take your communication with your target audience to a whole new level. I will take you by the hand and teach you all the components in copywriting which will allow you to tell impactful, engaging and interactive stories to wow your audience with power words and magic phrases. You will learn strategies, techniques and secrets to influence and persuade your target audience with copywriting. In this course, you will learn how to write powerful copy even if you are a beginner and dread writing. If you are an intermediate or advanced marketer, you will discover nuggets of wisdom that can enable you to communicate with your target audience and tell stories to influence and persuade them to take the desired action. You're going to receive knowledge that will get you thinking about things you've probably never thought about before and will give you an edge over anyone else who is learning the art and science of copywriting. This course is designed for marketers, businessmen, agency professionals and anyone who relies on communicating stories with words. Here is the course outline to help you plan your learning experience: Section 1: IntroductionLesson 1. Introduction To CopywritingLesson 2. Importance Of Good CopywritingSection 2: Things To Know And Questions To Ask Before You Write CopyLesson 3. Understand Your ProductLesson 4. Features Vs BenefitsLesson 5. Unique Selling PropositionLesson 6. How To Construct A Compelling OfferLesson 7. Competition AnalysisLesson 8. Define And Understand Your AudienceLesson 9. Questions To Ask Before You Write CopySection 3: Understanding The Role Of Emotional States In CopywritingLesson 10. Why Emotional Understanding Is Important For CopywritersLesson 11. Emotional States That Influence Changes In Thought Patterns And Behavior -Part 1Lesson 12. Emotional States That Influence Changes In Thought Patterns And Behavior -Part 2Lesson 13. Emotional States That Influence Changes In Thought Patterns And Behavior -Part 3Lesson 14. Emotional States That Influence Changes In Thought Patterns And Behavior -Part 4Lesson 15. Emotional States That Influence Changes In Thought Patterns And Behavior -Part 5Section 4: Understanding The Role Of Power Words And Magic Phrases In CopywritingLesson 16. How To Captivate Your Audience With Power Words And Magic Phrases - Part 1Lesson 17. How To Captivate Your Audience With Power Words And Magic Phrases - Part 2Lesson 18. How To Captivate Your Audience With Power Words And Magic Phrases - Part 3Lesson 19. How To Captivate Your Audience With Power Words And Magic Phrases - Part 4Lesson 20. How To Captivate Your Audience With Power Words And Magic Phrases - Part 5Lesson 21. How To Captivate Your Audience With Power Words And Magic Phrases - Part 6Lesson 22. How To Captivate Your Audience With Power Words And Magic Phrases - Part 7Lesson 23. How To Captivate Your Audience With Power Words And Magic Phrases - Part 8Section 5: Understanding The Truths About Human NatureLesson 24. Understanding The Truths About Human NatureSection 6: Understanding The Role Of Psychological Trig

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