Event Management and Promotion Strategies
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Event Management and Promotion Strategies

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1.符合資格者將於出貨後三個工作日陸續發送交易訊息通知。2.點數將於廠商出貨後，隔天起算110天後陸續確認發送。3.國際商家之商品金額及回饋點數依據將以商品未稅價格為準。4.國際商家之商品金額可能受匯率影響而有微幅差異。5.禮品卡支付以及使用未授權優惠碼不符合贈點資格。6.點數發送依據及返點上限將以「訂單總金額」計算（不含運費及稅額），不論訂單中有多少商品，於LINE購物皆視為只購買一商品（金額為當筆訂單所有商品加總金額），亦即點數回饋計算並非以coursera實際購買商品數量拆分計算 。7. 同6說明，訂單完成後的顯示金額可能包含部分運費或稅金，可返點金額將以系統回傳金額為準 8.若於商家App下單，不符合LINE購物導購資格。
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商品描述

Learn how to strategically market, price, and promote events using professional event management frameworks and real-world marketing techniques. Develop practical skills in audience targeting, branding, event pricing, and promotional campaign planning. This course provides a comprehensive introduction to the 3Ps of Event Management—Product, Pricing, and Promotion—and explains how these elements drive successful event experiences and business outcomes. You’ll explore how event markets function, how audience segmentation and positioning strategies influence engagement, and how events create value for brands and organizations. The course examines a wide range of event formats including artistic, cultural, charitable, exhibition, and business events while highlighting how different event types impact audience interaction and strategic planning. Learners will also explore event branding, customer behavior, pricing strategies, budgeting methods, and integrated promotional campaigns designed to maximize event visibility and return on investment. What makes this course unique is its strategic, end-to-end approach to event marketing and management. By combining marketing theory with event-specific frameworks such as reach-interaction analysis, event hierarchy models, and risk classification techniques, learners gain practical insights into how successful events are planned, promoted, and optimized. By the end of the course, you’ll be able to analyze event markets, design effective pricing and promotion strategies, evaluate event risks, and create impactful event experiences that support branding and business goals.

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