Neuromarketing
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Neuromarketing

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下單享LINE POINTS點數
訂單成立賺3%46 點
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coursera

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1.符合資格者將於出貨後三個工作日陸續發送交易訊息通知。2.點數將於廠商出貨後，隔天起算110天後陸續確認發送。3.國際商家之商品金額及回饋點數依據將以商品未稅價格為準。4.國際商家之商品金額可能受匯率影響而有微幅差異。5.禮品卡支付以及使用未授權優惠碼不符合贈點資格。6.點數發送依據及返點上限將以「訂單總金額」計算（不含運費及稅額），不論訂單中有多少商品，於LINE購物皆視為只購買一商品（金額為當筆訂單所有商品加總金額），亦即點數回饋計算並非以coursera實際購買商品數量拆分計算 。7. 同6說明，訂單完成後的顯示金額可能包含部分運費或稅金，可返點金額將以系統回傳金額為準 8.若於商家App下單，不符合LINE購物導購資格。
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El curso introduce los fundamentos de la neurociencia aplicada al marketing, explorando cómo el cerebro procesa estímulos publicitarios, emociones y decisiones de compra. Cubre temas como el cerebro triuno, heurísticos cognitivos, predicción afectiva, distancia psicológica y herramientas neurocualitativas, con ejemplos prácticos de campañas y estudios de caso. Incluye módulos sobre neurociencia básica (neuronas, sistema nervioso) y su integración con estrategias de marketing para optimizar el engagement del consumidor. Duración típica: 4-6 semanas (en formato MOOC), con videos, resúmenes y preguntas de evaluación.

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