【華泰文化】Bodie/Essentials of Investments (ISE)特惠組 9781260288391
$1,340

【華泰文化】Bodie/Essentials of Investments (ISE)特惠組 9781260288391

【購買原文書立即附贈中譯書】【產品介紹】(原文書)書名:Essentials of Investments (ISE)作者:Zvi Bodie , Alex Kane & Alan J. MarcusISBN:9781260288391版次:11版規格:739頁/雙色/平裝產品特色:1.Plentiful, high quality end-of-chapter material includes a chapter summary, key terms with page references, Problem Sets (split by level of difficulty), CFA Problems, Kaplan-Schweser problems, Excel problems with templates, Solutions to Concept Check questions, and Web Master Exercises. Appendix B lists each CFA question and the level and year of the CFA exam from which it was derived.2.Numerous Excel Applications and Problems are included where appropriate. This feature starts with an example presented in the chapter, briefly discusses how a spreadsheet can be valuable for investigating the topic, shows a sample spreadsheet, asks students to apply the data to answer questions, and then directs students to the web to work with an interactive version of the spreadsheet.3.Numbered Equations are called out in the text and identified by equation numbers, and separate numbered and titled examples are integrated in the chapters. Using the worked-out solutions to these examples as models, students can learn how to solve specific problems in a step-by-step manner as well as gain insight into general principles by seeing how they are applied to answer questions.(中譯書)書名:投資學:基礎與應用(Bodie/Investments 10e)譯者:林哲鵬ISBN:9789863412960版次:10版規格:327頁/單色/平裝產品特色:一、從應用層面著眼,以生活化方式帶入投資學理二、以重點主軸架構,呈現現代化投資議題之精華三、單元式串連整理,使讀者們易於了解各章精要四、透過思維型範例,建構讀者整體投資判斷能力五、以鮮明主題敘述,在理論與實務之間取得平衡【章節目錄】(原文書)PART I: ELEMENTS OF INVESTMENTSCh1 Investments: Background and IssuesCh2 Asset Classes and Financial InstrumentsCh3 Securities MarketsCh4 Mutual Funds and Other Investment CompaniesPART II: PORTFOLIO THEORYCh5 Risk, Return, and the Historical RecordCh6 Efficient DiversificationCh7 Capital Asset Pricing and Arbitrage Pricing TheoryCh8 The Efficient Market HypothesisCh9 Behavioral Finance and Technical AnalysisPART III: DEBT SECURITIESCh10 Bond Prices and YieldsCh11 Managing Bond PortfoliosPART IV: SECURITY ANALYSISCh12 Macroeconomic and Industry AnalysisCh13 Equity ValuationCh14 Financial Statement AnalysisPART V: DERIVATIVE MARKETSCh15 Options MarketsCh16 Option ValuationCh17 Futures Markets and Risk ManagementPART VI: ACTIVE INVESTMENT MANAGEMENTCh18 Evaluating Investment PerformanceCh19 International DiversificationCh20 Hedge FundsCh21 Taxes, Inflation, and Investment StrategyCh22 Investors and the Investment Process(中譯書)第一篇 背景介紹第1章 認識投資第2章 資產類別與金融工具第3章 有價證券的交易第4章 了解共同基金第二篇 投資組合理論與市場效率性第5章 風險與報酬第6章 投資組合與資本資產訂價模型第7章 經濟分析與投資組合績效第8章 市場效率性與行為財務學第三篇 認識各類金融投資商品第9章 債券第10章 股票第11章 選擇權第12章 期貨【作者簡介】作者:Zvi Bodie現職:Boston University – Finance作者:Alex Kane現職:University of California - San Diego作者:Alan J. Marcus現職:Boston College - Finance Department譯者:林哲鵬現職:國立彰化師範大學企業管理學系專任教授兼主任秘書 學歷:美國密西西比大學財務金融博士

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