南非漢堡王貼心行銷，封城買不到漢堡廣告乾脆打上馬賽克

南非是非洲疫情第二嚴重的國家，早就宣布封成了，民眾不能外出店家也被禁止販賣酒精與香煙。既然沒有好吃好玩的，這個時候還廣告美味多汁香噴噴的食物不就和半夜的宵夜文一樣很欠打嗎？當地漢堡王製作了一系列廣告，把受歡迎的火烤美味華堡、Q彈雞塊全都打上馬賽克，就算出場音樂有一種明星即將現身的錯覺，但為了大家好點到為止仍然很欠打。

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We’ve heard you. Since #21DayLockdown began, our timeline has been blowing up with which made us think: “Maybe tempting people with our delicious treats when they can’t have them isn’t fair.” So, starting now, our advertising will go into lockdown too. Out of respect for you and your taste buds. We’ll be back as soon as we can.

BURGER KING South Africa（@burgerkingsa）分享的貼文 於 PDT 2020 年 4月 月 9 日 上午 9:55 張貼

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They’re as tender as our hearts, but you can’t have them for a while… so we won’t tempt you. Introducing new Lockdown Chicken Nuggets. Censored to reduce cravings.

BURGER KING South Africa（@burgerkingsa）分享的貼文 於 PDT 2020 年 4月 月 14 日 上午 5:54 張貼

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Hey fam, our time apart has left an extra-extra-large hole in our hearts. We’re in this thing together though, so we won’t tempt your taste buds. Say hello to the Lockdown BIG KING XXL. Censored to reduce cravings.

BURGER KING South Africa（@burgerkingsa）分享的貼文 於 PDT 2020 年 4月 月 21 日 上午 7:17 張貼