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GenAI for Customer Journey Mapping
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GenAI for Customer Journey Mapping

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1.符合資格者將於出貨後三個工作日陸續發送交易訊息通知。2.點數將於廠商出貨後，隔天起算110天後陸續確認發送。3.國際商家之商品金額及回饋點數依據將以商品未稅價格為準。4.國際商家之商品金額可能受匯率影響而有微幅差異。5.禮品卡支付以及使用未授權優惠碼不符合贈點資格。6.點數發送依據及返點上限將以「訂單總金額」計算（不含運費及稅額），不論訂單中有多少商品，於LINE購物皆視為只購買一商品（金額為當筆訂單所有商品加總金額），亦即點數回饋計算並非以coursera實際購買商品數量拆分計算 。7. 同6說明，訂單完成後的顯示金額可能包含部分運費或稅金，可返點金額將以系統回傳金額為準 8.若於商家App下單，不符合LINE購物導購資格。
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商品描述

This course introduces you to the transformative power of Generative AI in customer journey mapping. Learn to leverage AI tools like ChatGPT to create dynamic, predictive customer journeys that adapt in real-time. By uncovering patterns in customer behavior and anticipating needs, you’ll gain hands-on experience in using AI to enhance customer experiences. Through case studies and practical applications, this course equips you with the skills to integrate GenAI into your mapping process, interpret AI-driven insights, and design adaptive, personalized customer journeys that set your brand apart. This course is designed for Marketing Professionals, Customer Experience Managers, Product Managers, and Business Strategists eager to elevate their customer journey mapping strategies with cutting-edge AI. If you’re responsible for shaping customer experiences, crafting marketing strategies, or developing customer-centric products, this course will provide you with the tools to stay ahead in an AI-driven landscape and transform how you understand and engage your customers. Learners should have a basic understanding of customer journey mapping concepts and a familiarity with data analysis and marketing analytics. This foundation will support the exploration of AI applications in customer journey mapping. No prior coding experience is required, making this course accessible to those from non-technical backgrounds while still allowing for meaningful interactions with AI tools. By the end of the course, learners will be able to analyze how GenAI is reshaping traditional customer journey mapping, design their own AI-enhanced customer journey maps using foundational AI principles, and evaluate both the benefits and challenges of applying GenAI in customer journey mapping. These skills will empower participants to build customer experiences that are not only personalized but predictive, setting their brand apart in a competitive marketplace.

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