Advanced Google Analytics course + 77 practical questions
※注意事項:
1.需透過LINE購物前往並在同一瀏覽器於24小時內結帳才享有回饋,點數將於廠商出貨後,隔天起算之90個日曆天陸續確認發送。
2.國際商家之商品金額及回饋點數依據將以商品未稅價格為準。
3.國際商家之商品金額可能受匯率影響而有微幅差異。
4.若於商家App下單,不符合LINE購物導購資格。商品描述
The course follows the previous one, Ultimate Google Analytics course + 50 practical examples. It is designed for all of you who have already spent time in Google Analytics and want to enrich your current knowledge. I assume you know how the session is defined and who/what the user is:). All the explained concepts are still for Universal Analytics, and once the same features are available in GA4, the new material will appear. The course primarily explains the analytics principles and concepts with less focus on the interface. Once these concepts are understood, it'll be easy to apply them to GA4 if these advanced features are ready and released. The course will cover topics such as Attribution, Assisted conversions, Top conversion paths, Scopes or a couple of custom things like dimensions and metrics, alerts or reports. We'll explain how and why the volume of sessions and clicks differ, and if you evaluate paid campaigns from tools like Google Ads or Facebook Ads, you will be surprised by how misleading data you're driven by. Take the course for a deeper understanding of what is possible to do in Google Analytics. Be prepared to apply this knowledge to your business will require buy-in from a larger group of people, and you'll be the one who will evangelize and push the company or clients to change:). Good luck, and I'm happy to help if there's anything unclear.