Design-Led Strategy: Design thinking for business strategy and entrepreneurship
1.符合資格者將於出貨後三個工作日陸續發送交易訊息通知。2.點數將於廠商出貨後,隔天起算110天後陸續確認發送。3.國際商家之商品金額及回饋點數依據將以商品未稅價格為準。4.國際商家之商品金額可能受匯率影響而有微幅差異。5.禮品卡支付以及使用未授權優惠碼不符合贈點資格。6.點數發送依據及返點上限將以「訂單總金額」計算(不含運費及稅額),不論訂單中有多少商品,於LINE購物皆視為只購買一商品(金額為當筆訂單所有商品加總金額),亦即點數回饋計算並非以coursera實際購買商品數量拆分計算 。7. 同6說明,訂單完成後的顯示金額可能包含部分運費或稅金,可返點金額將以系統回傳金額為準 8.若於商家App下單,不符合LINE購物導購資格。商品描述
This course is for entrepreneurial managers who are looking for tools and techniques to introduce exciting, innovative products or services to market quickly and informed by high-quality customer insights. It is applicable to a range of organizations from small-medium sized enterprises through to corporates, and across a range of industrial segments. The problem this course helps address is the constant pressure managers face to be innovative and introduce novel products and services for their customers. However, many creative ideas get ‘stuck’ in the boardroom or are subject to intra-organizational tensions or group think. This course provides methodologies to break through these challenges. We build on the widely known concept of design thinking but update it and apply it to advance business strategy and entrepreneurship. Over five weeks you will learn what ‘design strategy’ is, how it differs from traditional design thinking and business strategy, and how it can be used to improve existing products or services in your business, or introduce breakthrough ideas. We will also provide an exclusive, deep-dive into the practical application and impact of these strategies in one of Australia’s newest, most innovative financial institutions, UBank, and the global re-insurance giant, Swiss Re. Through conversations with their Senior Executive Leadership Teams, including UBank’s CEO, we will explore how they have embedded innovation through design thinking. By the end of this course, you will have a set of tools to inform product design and development for your own start-up, or to extend the product roadmap of an established organization.